Cause it's too cold ❄🥶🧊
Context»»»Personality
Imagine you’re walking down the road, there’s a guy on the roadside begging for money. People pass by blatantly ignoring the guy and you think to yourself, how come people have become so selfish these days.
You search for some change in your pocket to aid the beggar only to find a 500 rupee note. Consequently, like the others who passed by, you ignore the beggar and walk off as well.
Your assumption about the selfishness of the world is an example of the fundamental attribution error. You judged people by their personality thereby overlooking the context of the situation. They might have been in a bad mood, had no change like yourself, or simply been in a hurry.
The revelation here is to notice that contextual factors are more likely to affect a person’s behavior in a certain situation rather than their personality. Now apply this in a marketing setup where the general rule of thumb is to find your core or target audience. This experiment suggests otherwise. Find your target context along with your target audience. The mind frame of the consumer is likely to affect their behavior might as well pay heed to it.
— — — — — paraphrased from the book ‘The Choice Factory’
Recommendations
Roar Roar Rasputin: The drunkard monk who took over Russian Monarchs
Tuesdays with Morrie
“The truth is, once you learn how to die, you learn how to live.”—Morrie Schwartz
An old man on his deathbed and a gentleman in his prime talk about life, death, friends, love, money, and beyond.
I read this book recently and it’s just a coincidence that my 80-year-old grandfather suffered from a heart attack around the same period. The talks we shared while I was in the ICU beside his bed were different(yup I can’t find another word). The fact that he came to terms with his mortality has changed him too, while he’s not fully recovered yet, I find him joking a lot more.
Philosophize This!!!
You might find philosophy intriguing but complicated to understand. Isn’t that so? What are the ideals and theories upon which our world was formed? Take a deep dive into this rabbit hole of philosophy and resolve your questions about, existence, knowledge, reality, values, mind, ethics.
Get to know yourself better.
My Guilty Pleasure: Gilmore Girls
I had a Doja Cat phase and now I am watching Gilmore Girls, I think that somewhere deep down within me resides a teenage girl. Taylor Swift’s next.
Should we separate the art from the artist? 🎨🎭👨🎨
The art (be it a movie, poem, or even sports) that you love might be created by a person who turns out to be a monster in real life. What do you do then? Should we ditch the art too?
Ideally, we shouldn’t ditch the art, both are distinct. But we aren’t stone-cold rational beings, we are driven by emotion and it’s hard to take away our feelings associated with an artist.
The fact that JK Rowling has made some comments against the transgender community disgusts me but that can’t make me hate Harry Potter.
We can’t always separate the art from the artist. There are some artists whose flaws are evident in their works and they should be rightly criticized.
To be honest, there’s no right answer here; we can stop following the artist, stop buying their books, stop paying for their works....try to be ethically and morally correct but in all honesty, there’s nothing to be gained here. There’s not a hard and fast rule mentioned anywhere specifying how to perceive art.
The issue here is not just “Is this artist monstrous?” but “Is this work of art asking me as reader, to be complicit with the artist’s monstrosity?”
What do we do when the art we love was created by a monster?
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Mercury:
Songs for the week
Vaibhav:
Ridhi:
That’s it from us for this edition. It’s too cold outside and covid’s on the rise. I’ve lost the will to get out of my bed. Guess I’ll be going to back to sleep now.
